Digital marketing is slowly replacing the traditional marketing methods as a result of increasing online presence of customers. The software systems and automation tools used for digital marketing need to be of very high quality in order to increase sales and profits in spite of the challenges prevailing in retail industry like low-growth and volatile markets, problems related to pricing, sourcing and regulations and changing buying tendencies of customers.

Testree has in-depth experience in specialized testing services for allied services companies. Our customers stand to benefit with our corporate testing solutions in making their marketing initiatives successful. Our targeted testing approach ensures better customer relationships of your business.

Testree Corporate Testing Solutions

We carefully analyze the marketing targets and strategies and provide specialized testing services for allied services. Some of the allied services that are covered by our testing portfolio include:

Affiliate Marketing

The targeted approach used in affiliate marketing makes it the most effective and preferred marketing strategy. To reap the real benefits of this strategy, it is essential to identify the high performing affiliates for continuing the programs and the low performers for discontinuing. The software systems used for link tracking, and other related affiliate activities need to be highly reliable for their accuracy.

Testree validates the software systems and tools used for affiliate marketing for high accuracy, quality and security, leveraging its specialized testing services. We ensure that customers do not miss out the most beneficial affiliates. We also verify the quality of the ad content for clarity and conciseness, speed of loading, and other performance metrics. We test the dashboard and reports used in affiliate programs management to verify that attribution, Earning per Click, Reversal Rate, Impression and Conversion Rate are properly calculated and displayed in the reports in helping you take the right decisions to maximize ROAS (Return on Advertising Spend).

We also test the ads of other affiliates published in your website to ensure that there are no traffic leakages affecting your sales.

Media

Media plays a prominent role in enticing customers to make a well-informed decision about your products or services. The challenge is to have an edge over your competitors as digital media wall is open to all. The media content needs to be of supreme quality with clarity and visual appeal.

Our team tests all types of digital media content like advertisement posters, audio and video presentations, etc. We ensure the quality of media content to help you achieve targets in media campaigns with our corporate testing solutions

Loyalty Programs

Relationship marketing accounts for significant success of businesses. Testree adopts goal-oriented testing approach in ensuring the quality of loyalty program management. We understand the marketing goals and the target group of customers and validate that the loyalty programs are in line with the objectives with our specialized testing services.

Our team verifies the relevancy, i.e. the loyalty programs are properly targeted at the right customers, their efficiency in using customer’s information, providing benefit to the right customers and other processes involved in loyalty program lifecycle. We also ensure that the updated loyalty factors properly reflect in their implementation.

Social Networking

Social Networking is capable of creating tangible impact on your business if used efficiently. Due to high visibility, the quality assurance of the social networking management is extremely important.

Testree’s corporate testing solutions is well-versed with the vulnerable aspects of social networking and ensure that there are no loop holes in this channel of marketing.

Apart from validating the basic functionalities, we also perform a thorough testing of these applications and ensure the following metrics:

  • Security – Assessment of risk in customer interactions like infractions and testing the risk strategy incorporated in the system
  • Brand Reputation – Testing the features to monitor the social communications and measures to protect the reputation of the brand against any damage.
  • Enterprise Readiness – Verifying scope for future expansion of customer base like scalability, globalization etc.

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About Testree

Testree is the Independent Verification and Validation (IV&V) division of Nous Infosystems. Testree has strong expertise in functional testing, non-functional testing, migration and consulting & advisory services. We work with industry proven proprietary frameworks and commercial tools to provide precise testing solutions, applying some of the emerging technologies. Our working models include onsite/offshore testing, combination model and through dedicated test centres.

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